about us

Why start a Foundation?

AI adoption in the accounting and finance is happening faster than the profession’s ability to make sense of it.

AI adoption in the accounting and finance is happening faster than our ability to make sense of it.

Man with a beard in a dark button-up shirt, smiling while writing in a notebook.
Man with a beard in a dark button-up shirt, smiling while writing in a notebook.
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Backdrop
Two colleagues smiling while working together on a laptop.
Two colleagues smiling while working together on a laptop.

At times, it can feel like we aren’t moving quickly enough — but when you compare the maturity of solutions in our space to other industries, we’re actually at least 5 years ahead of many other professions.

The problem is that firms are experimenting in isolation. Leaders are making high-stakes decisions without clear reference points, shared vocabulary, or a reliable way to separate signal from noise.

And much of the public conversation is dominated by product announcements instead of measurable outcomes.

The AI Native Accounting Foundation was created to change that.

We exist to create dialogue, surface real examples, and help the profession learn in the open — together. By sharing practical lessons and outcomes, we aim to accelerate progress, reduce wasted effort, and raise the standard for what “AI-native” actually means in practice.

Signature

Kacee Johnson

Executive Director

Kacee Johnson

Executive Director

Kacee Johnson

Executive Director

WHO WE ARE

Foundation Leadership

Leadership

Kacee Johnson

Executive Director

Kacee is a longtime advisor to associations and technology companies, host of the AI Native Accounting Podcast, and she is a Principal at be radical. Her work focuses on the future of work, innovation, and guiding organizations through periods of transformation.

Kacee Johnson

Executive Director

Kacee is a longtime advisor to associations and technology companies, host of the AI Native Accounting Podcast, and she is a Principal at be radical. Her work focuses on the future of work, innovation, and guiding organizations through periods of transformation.

Kacee Johnson

Executive Director

Kacee is a longtime advisor to associations and technology companies, host of the AI Native Accounting Podcast, and she is a Principal at be radical. Her work focuses on the future of work, innovation, and guiding organizations through periods of transformation.

Camille Ortiz

Bebe Kim

Director

Bebe Kim is a seasoned technology and product leader with deep experience at the intersection of AI, professional service, and responsible system design. An attorney by trade and executive at Digits, she brings a builder’s perspective to the Foundation’s mission and governance.

Camille Ortiz

Bebe Kim

Director

Bebe Kim is a seasoned technology and product leader with deep experience at the intersection of AI, professional service, and responsible system design. An attorney by trade and executive at Digits, she brings a builder’s perspective to the Foundation’s mission and governance.

Camille Ortiz

Bebe Kim

Director

Bebe Kim is a seasoned technology and product leader with deep experience at the intersection of AI, professional service, and responsible system design. An attorney by trade and executive at Digits, she brings a builder’s perspective to the Foundation’s mission and governance.

Advisory Council

Advisory Council

The Advisory Council exists to protect the integrity and credibility of the Foundation's work, particularly the Awards program and Scholarship distributions. Council members are selected for their experience, judgment, and contribution to the profession.

The Advisory Council protects the integrity and credibility of the Foundation's work. Council members are selected for their experience, judgment, and contribution to the profession.

Amy Vetter

CEO, The B3 Method Institute

CPA, keynote speaker, technologist & board member, Amy has a vast background in technology that includes leading multiple CAS practices, being a corporate executive at Intuit, Sage Intacct and Xero, to now advising and consulting with FinTech companies and CAS practices on GTM and business strategy. Amy has received numerous recognitions including Top 100 Most Influential in Accounting and Top 25 Most Powerful Women in Accounting multiple years.

Amy Vetter

CEO, The B3 Method Institute

CPA, keynote speaker, technologist & board member, Amy has a vast background in technology that includes leading multiple CAS practices, being a corporate executive at Intuit, Sage Intacct and Xero, to now advising and consulting with FinTech companies and CAS practices on GTM and business strategy. Amy has received numerous recognitions including Top 100 Most Influential in Accounting and Top 25 Most Powerful Women in Accounting multiple years.

Amy Vetter

CEO, The B3 Method Institute

CPA, keynote speaker, technologist & board member, Amy has a vast background in technology that includes leading multiple CAS practices, being a corporate executive at Intuit, Sage Intacct and Xero, to now advising and consulting with FinTech companies and CAS practices on GTM and business strategy. Amy has received numerous recognitions including Top 100 Most Influential in Accounting and Top 25 Most Powerful Women in Accounting multiple years.

Joe Woodard

CEO of Woodard Consulting Group

Joe Woodard is a respected author, consultant, business coach, and national speaker. He has trained well over 125,000 accountants, bookkeepers, and business advisors on practice development, technology trends, and modern firm strategy.

Joe Woodard

CEO of Woodard Consulting Group

Joe Woodard is a respected author, consultant, business coach, and national speaker. He has trained well over 125,000 accountants, bookkeepers, and business advisors on practice development, technology trends, and modern firm strategy.

Joe Woodard

CEO of Woodard Consulting Group

Joe Woodard is a respected author, consultant, business coach, and national speaker. He has trained well over 125,000 accountants, bookkeepers, and business advisors on practice development, technology trends, and modern firm strategy.

Ellen Choi

CEO of Edgefield Group

Ellen is the CEO and Founder of Edgefield Group, a consultancy helping CPA firms adopt AI to drive growth and efficiency. She was named one of Accounting Today’s 2025 Top 100 Most Influential People and a 2025 Most Powerful Woman in Accounting by CPA Practice Advisor. Ellen serves on the AICPA ENGAGE TECH+ Planning Committee and CPA.com Digital CPA Advisory Committee, and previously co-founded Aiwyn, where she held multiple executive roles. She is a Stanford Engineering alumna and Harvard MBA who began her career at Google.

Ellen Choi

CEO of Edgefield Group

Ellen is the CEO and Founder of Edgefield Group, a consultancy helping CPA firms adopt AI to drive growth and efficiency. She was named one of Accounting Today’s 2025 Top 100 Most Influential People and a 2025 Most Powerful Woman in Accounting by CPA Practice Advisor. Ellen serves on the AICPA ENGAGE TECH+ Planning Committee and CPA.com Digital CPA Advisory Committee, and previously co-founded Aiwyn, where she held multiple executive roles. She is a Stanford Engineering alumna and Harvard MBA who began her career at Google.

Ellen Choi

CEO of Edgefield Group

Ellen is the CEO and Founder of Edgefield Group, a consultancy helping CPA firms adopt AI to drive growth and efficiency. She was named one of Accounting Today’s 2025 Top 100 Most Influential People and a 2025 Most Powerful Woman in Accounting by CPA Practice Advisor. Ellen serves on the AICPA ENGAGE TECH+ Planning Committee and CPA.com Digital CPA Advisory Committee, and previously co-founded Aiwyn, where she held multiple executive roles. She is a Stanford Engineering alumna and Harvard MBA who began her career at Google.

Randy Johnson

Randy Johnston

Founder, Network Management Group, Inc.

Randy is recognized by Accounting Today Top 100 Most Influential People in Accounting—his twenty-first consecutive year on that list. Randy also writes a monthly column and hosts a weekly podcast for The CPA Practice Advisor, contributes to the Journal of Accountancy, and has published numerous books.

Randy Johnson

Randy Johnston

Founder, Network Management Group, Inc.

Randy is recognized by Accounting Today Top 100 Most Influential People in Accounting—his twenty-first consecutive year on that list. Randy also writes a monthly column and hosts a weekly podcast for The CPA Practice Advisor, contributes to the Journal of Accountancy, and has published numerous books.

Randy Johnson

Randy Johnston

Founder, Network Management Group, Inc.

Randy is recognized by Accounting Today Top 100 Most Influential People in Accounting—his twenty-first consecutive year on that list. Randy also writes a monthly column and hosts a weekly podcast for The CPA Practice Advisor, contributes to the Journal of Accountancy, and has published numerous books.